Lake Tobias Wildlife Park wanted to modernize its marketing and stand out from traditional attraction ads. They needed a campaign that would not only showcase the park’s unique experiences but also connect with visitors on an emotional level—something that would make people feel the value of shared moments. Our solution was a cinematic 60-second commercial anchored by a heartfelt story: a grandmother reuniting with her grandkids for one unforgettable day at the park. From there, we produced multiple cutdowns and social teasers to maximize reach across every platform.
Story of a grandma and her grandkids visiting the park.
Shorter version of the main story.
Highlights of specific park features.
Quick, scroll-stopping attractions.
We collaborated closely with Jan, daughter of the park’s founder, to craft a story based on real visitor memories.
After storyboarding and multiple creative meetings, we landed on a narrative of a grandmother bringing her grandkids for a meaningful day together.
We kept it lighthearted while holding onto the emotional core.
Filming took place over two full days with a 7‑person crew. The talent included a real grandmother, her three grandchildren, and their parents. We also coordinated with Lake Tobias staff and about 15 extras to bring the scenes to life.
